Between brief moments of glamour...
... and a glimpse of the beach
we enjoyed the classical french architecture of le palais...
...and lived in the dungeon. Alone.
without wireless... (and seriously that was shameful)
OK - from here it's just pictures of entries. Lots of entries. like, 200... (with witty banter)
Still love the lego QR codes http://www.scaryideas.com/content/11710/
I mainly like this as a statement about the artist (rather than just 'art'). http://www.youtube.com/watch?v=96TyAQ7KnVQ
It's definitely different - online holiday firm zuji starts making cheap stuff really cheaply so people can buy more holidays... kind of the marketing equivalent of a perpetual motion machine: http://www.youtube.com/watch?v=6WTjz3315XM
Dodge: Macho, American, Fertile, Raunchy. yes it does bother me that this sort of thing is 'award winning' http://www.youtube.com/watch?v=S3quBoxpz7U
nothing like a fabulously articulate visual.
transfiguring world records into everyday visual framework.
yay! ikea
nope, no idea. ...but i like concepts that leave the drawing board the way they came in
it's for an MP3 player. they're all headphones.
infographics/visualisation as illustration (*common theme)
classy land-rover print ad
Wooh. First sexually misleading visual. These are great ads for prostate cancer testing.
my favourite
I like that they've used smart tech in a way which wraps around their message - (it is a bit cheesy)
this is fun and we'll see more - nice video of this: http://www.youtube.com/watch?v=LpEnzv4b9v0
same thing only digital (so less flexible)
ikea + japan = weird http://www.pinktentacle.com/2008/04/ikea-decks-out-kobe-train/
so, uh, it's for, like superglue?
personalisation.. it never ends. World's biggest thank you postcard to the German football team
aww. M101: take a cute global past-time (http://www.flickr.com/groups/667287@N24/pool/), then turn it into an advert... addictive and annoying - so perfect http://www.flickr.com/groups/mcdonaldspiccadillycircus/pool/
charity campaigns, as a rule, are more poetic, elegant, thoughtful, challenging and intelligent - but I assume ineffective or everyone else would do the same thing?
yup. yoga school.
ironic campaign from US brewer... http://www.scaryideas.com/content/11848/
media meets concept
This is part of a great anti-corruption campaign by the paper The Zimbabwean
crazy
to try and play really subtle messaging over such hardcore imagery is really hard. Don't know if this gets there.
yay. we started in a garage. Can we sue them for stealing our mantra?
distateful
still distasteful but award winningly so.
long copy rocks. Worth stopping and reading this.
wow. old school ads with easy new eco-angle. Look penguins!
a panda! in a car crash!
yup. sometimes it looks so easy.
this is just so cooooool. oh. it's by nike. of course. http://www.youtube.com/watch?v=EWoXlgm0TdU or more pics: http://creativebits.org/inspiration/nike_basketball_paper_battlefield
the kind of idea i want to do better
DM+1
seen it
UGC: mercedes fans on flickr = coffee table book http://adsoftheworld.com/media/dm/mercedesbenz_flickr?size=_original http://www.flickr.com/groups/mercedesbenzthroughtheeyesoftheworld/
the judges liked it too
working with big reach tv shows in clever ways.
nice. I want.
there were two versions of the same creative here (the other I think was just print and for a charity and is way dark) this one is digital & commercial (& got the prize...) http://2.bp.blogspot.com/_Dc8q8nuzrHw/SkDQ8acyfxI/AAAAAAAAFBQ/wSkAQMu0cDs/s1600-h/Afbeelding+3.png
oh so nice so lovely so clever. no prize.
uh, so , it's for like, superglue?
ikea + germany = wonderful
campaign is called 'beasts in the home' http://theinspirationroom.com/daily/2009/ikea-beasts-in-the-home/
clever
mmm. yummy toothpaste ad. nice
alkaseltzer
so it's kind of corny, but it's so true...
superb. new wave info graphics. (ok minus the info)
no idea what it's for. even when I was there...
nice tech - see next image
1 of 3
3 of 3
Somehow it was less explicit when you were standing right in front of it. Now it just looks, well, pervy
WWF. clever, poetic etc etc
Greenpeace, clever, poetic, smart....
Greenpeace, clever, poetic, smart.... etc etc etc I think agencies only do charity ads so they can enter competitions with them
stop the war. great execution for the media placement.
yeah. talk about making it real for people...
here's that folders poster i mentioned
Incredibly elegant Penguin campaign
Incredibly elegant Penguin campaign: Saatchi & Saatchi, Malaysia http://www.scaryideas.com/content/11950/
WWF. Preety. and clever...
Reverse graffiti is brilliant. Inspired, longlasting, and impactful.
Clever ads for kids pt1
Clever ads for kids pt2
Greenpeace, moving, simple etc etc
This worked really well close up. but now I forget what it's for
ooh pandas, in a lake.
CNN is apparently this accurate at reporting weather.
this is a great campaign for an old German newspaper that took super small stories it had reported upon which then later turned into massive international events...
for example: Hitlers birth... neat eh?
photolibrary ads talking about the moment either side of 'the moment'
hurray, a bronze.
optimistic advert for a scooter
this wrangler campaign won big... much better than these photos suggest: http://www.10ad.org/wrangler-we-are-animals-advertising-campaign/ of course not everyone agrees: http://www.adrants.com/2009/06/wranglers-canneswinning-we-are.php
can't quite remember why but it seemed quite clever at the time...
'you eat what you touch' - cute.
yup. being a kid was cool.
if it requires a double-take, there's normally a problem; if this was photographic it would be more than freaky. But we quite like the play on manga baby-dolls.
you don't need to read it - you just need to know the strapline is 'talk with confidence' - so, a concept ad that I don't believe they ever ran. Because it doesn't really go beyond the concept, it's just clever clever. Agency: Prolam Y&R Santiago, Santiago, Chile http://www.ibelieveinadv.com/2009/05/colgate-max-fresh-talk-with-confidence/
...wins prizes. wooh.
"so, we've got this really sharp knife, and we're looking for an ad that says 'Our knives are really sharp'"...
LOVE these
my favourite. Probably doesn't really help the brand that much: 'stops your food tasting like shit' is an odd message. But genius.
I think this is already a classic.
nothing like some metaphysical yet trippy visuals,
charity ad = smart, original, moving, thoughtful etc etc Advertise 188 white slaves on eBay. Who'd have thought...
easy. clever
aww
genius. I mean, short-lived, eccentric, fundamentally unpleasant and generally negative, but genius.
this is cool and could be extended
genuine ambient interaction using the inbuilt camera is something we should see more of as augmented reality takes hold
Still love this. Is kind of depressing telling people a full page take over will never happen again, (until it does of course). Heres' a video: http://www.youtube.com/watch?v=RfnIwqSNpqM
hmm. campaign based on a soundalike + national stereotype. Sounds a lot like an agency pitch.
Rather brilliant campaign based on the simple premise of making the name of their wifi signal a funny line each day - or at the very least suggesting they come get a coffee.
yeah. we all saw it...
Campaign using YouTube to tell the narrative. http://www.youtube.com/watch?v=tn5eiiyoyKk
economist advertising: a niche audience you could die for
see - other online local business models have stupid outdoor campaign ideas as well.
hmmm
I don't know what it's for but it looked so pretty
Sony brand book. I saw this done brilliantly by someone a few years ago as a personal portfolio...
go colour!
WWF do stationery
clever idea
want one. and a living room that big too.
This is the sort of thing that makes you want to be that clever
and this is cool too. very smart. (although prohibitively expensive to mass-produce)
sorry - bad pic. but nice idea...
I think I may have a fetish for illustrated packaging... but these are nice no?
Then you go to the website and it's soooo disappointing: sulekha.com
scrappy urban guerilla projector campaign
worth a better look: http://www.artcom.de/index.php?option=com_acprojects&page=6&id=62&Itemid=144
packaging + handdrawnness = heavenly
whaddya know...
I love this campaign - total genius, clever, funny, engaging, culturally relevant, and effective. Brilliant. http://www.thegreatschlep.com/
"You dream it. We deliver it." ... & then Google hands it out for free?
touchscreen wall that kept breaking. But had it been working I'm sure it would have been very very cool.
giving away free stuff to ensure that delegates know YouTube would be a good place to advertise & do cool stuff.
sir you have an enormous lens, truly.
You Tuber's demonstrating fighting spirit to the end...
some friendly young creatives... (Yossi, on the left, asked the end of session Ballmer question that left Steve having to accept 'a kick in the pants' from Google.)
